GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR


Ikalafeng has published, written
and contributed to several books
on a range of topics
from autobiographies, personal
marketing, brand leadership,
trends and society.

Writing Archive

 
Writing

  • The New Springbok Identity - Much Ado About Nothing?

    The decision reached by the SARU council - with the obvious nudge by politicians - to have the protea on "left" and the springbok on "right" is not a compromise, but a brand alignment. It's also a...  More

  • Brand, Africa, Brand - The Other Face Of Africa

    Often misunderstood, mysterious, marginalised, and yetromanticised, Africa - a tapestry of 53 sovereign states that are home to a diverse population of almost one billion people speaking over 1...  More

  • Brand You

    Whereas a product is produced in a factory, a brand is what customers purchase says South African Branding Guru Thebe Ikalafeng. So how do you create a personal brand that people buy into?  More