GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR


Ikalafeng has published, written
and contributed to several books
on a range of topics
from autobiographies, personal
marketing, brand leadership,
trends and society.

Writing Archive

 
Writing

  • Leveraging Sponsorship For Corporate Social Responsibility

    The role of sponsorship in building brand equity is fast eroding the domain once reserved for advertising. Sponsorship is now growing at a faster rate than advertising, and taking a larger share...  More